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Modern Jewelry startup's Brand Development

Full Project

Gleamora

2024

11 Weeks

Brand Designer, Brand Developer

Overview

Gleamora is a modern jewelry brand specializing in sleek, feminine, and contemporary designs. As a new startup, it had no brand identity, strategy, or visual system. I developed Gleamora’s entire brand design from scratch—covering logo creation, visual identity, voice, and ad creatives—to position it as a premium yet approachable jewelry label.

Challenges

No existing identity, logo, or guidelines to build on.
Needed to define a clear voice to speak with modern women and jewelry buyers.
Required a feminine yet modern tone, balancing elegance with sleek minimalism.
Had to build both strategic positioning and visual execution for launch.
Brand also needed ad creatives that aligned perfectly with its new identity.

Solutions

Defined brand pillars around timeless luxury, radiance, and individuality.
Designed a minimal, feminine logo using “G” as an ornamental anchor.
Incorporated a six-sided star to symbolize brilliance, radiance, and luxury.
Placed the star inside the “O” → creating a focal point of illumination.
Used the honeycomb reference to link natural beauty, precision, and harmony.
Highlighted six sides = individuality, celebrating uniqueness within luxury.
Built a soft yet premium color palette to balance femininity and elegance.
Selected modern sans-serif typography for a sleek, contemporary feel.
Created launch ad creatives to introduce the brand with consistency across touchpoints.

Gleamora jewelry branding – diamond ring in purple and gold box styled with vintage keys and notebooks for luxury storytelling.

Results

The brand successfully launched with a cohesive and modern identity that resonated with its target audience. Gleamora is now positioned as a feminine yet premium jewelry label—growing steadily with a strong visual and emotional appeal.

5.8%

Ad CTR (on launch creatives)

5.8%

Ad CTR (on launch creatives)

5.8%

Ad CTR (on launch creatives)

64%

Brand Recall Survey

64%

Brand Recall Survey

64%

Brand Recall Survey

212

Lead Collection via Ads (in first month)

212

Lead Collection via Ads (in first month)

212

Lead Collection via Ads (in first month)

Investment

You’re Investing In Predictability

Not just website design. Not just aesthetics. You’re building a structured Framer website that reduces friction, increases trust, and turns qualified traffic into booked calls.

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

Spots

Monthly

One Time

Site Sprint™

14-Day Conversion Sprint

30 Days. Done-With-You system.

Save $1K

$1999

$999

/mo

Book a 15-min Call Now

Ready-to-publish website

Messaging Optimization

Custom Framer design

Clear CTA structure

2 revision rounds

Training + full handoff

Complementary Brand Audit

Only

Spots

Monthly

One Time

Site Sprint™

14-Day Conversion Sprint

30 Days. Done-With-You system.

Save $1K

$1999

$999

/mo

Book a 15-min Call Now

Ready-to-publish website

Messaging Optimization

Custom Framer design

Clear CTA structure

2 revision rounds

Training + full handoff

Complementary Brand Audit

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

Spots

Monthly

One Time

Site Sprint™

14-Day Conversion Sprint

30 Days. Done-With-You system.

Save $1K

$1999

$999

/mo

Book a 15-min Call Now

Ready-to-publish website

Messaging Optimization

Custom Framer design

Clear CTA structure

2 revision rounds

Training + full handoff

Complementary Brand Audit

FAQs

answers of your Common questions

Most founders ask the same things before applying. Here's what you probably want to know.

How is this different from hiring a regular web designer or agency?

Most designers focus on visuals. This focuses on structure and conversion clarity. The goal isn’t just a better-looking site. It’s a clearer message and a stronger booking flow built in 14 focused days.

Is this right for my business size?

This works best for B2B service and SaaS companies already generating consistent traffic and closing demos. If you're still validating your offer or pre-revenue, this isn’t the right stage yet.

Do I need a minimum amount of traffic?

No minimum requirement. The rebuild focuses on structure, messaging, and positioning. Traffic helps, but clarity comes first.

Do you work with B2C or e-commerce?

No. This is built specifically for B2B services and SaaS where the primary goal is booking qualified calls or demos.

What do you need from me during the 14 days?

Clear answers about your offer, audience, and access to current assets. Quick approvals during the sprint keep momentum strong.

Why 14 days?

Because this is a focused build sprint. Strategy first. Then execution. No dragging timelines. No unnecessary testing cycles. Just structured implementation.

Do you guarantee specific conversion rate improvements?

No specific numbers are guaranteed. What’s guaranteed is a clearer structure, stronger messaging, and a booking flow designed to convert better than what’s currently live. Notice: no more “testing process” language.

What happens after launch?

You fully own the website. Continue running it yourself or move into monthly improvements if ongoing updates are needed.

Can I make updates to the site myself or am I dependent on you?

Yes. It’s built in Framer and you’ll be trained on how to manage it. Full ownership. No lock-in.

Why is this an investment, not just another expense?

Because this isn’t cosmetic. It rebuilds how your website communicates value and guides visitors toward booking. When clarity improves, conversion follows.

How is this different from hiring a regular web designer or agency?

Is this right for my business size?

Do I need a minimum amount of traffic?

Do you work with B2C or e-commerce?

What do you need from me during the 14 days?

Why 14 days?

Do you guarantee specific conversion rate improvements?

What happens after launch?

Can I make updates to the site myself or am I dependent on you?

Why is this an investment, not just another expense?

How is this different from hiring a regular web designer or agency?

Is this right for my business size?

This works best for B2B service and SaaS companies already generating consistent traffic and closing demos. If you're still validating your offer or pre-revenue, this isn’t the right stage yet.

Do I need a minimum amount of traffic?

No minimum requirement. The rebuild focuses on structure, messaging, and positioning. Traffic helps, but clarity comes first.

Do you work with B2C or e-commerce?

No. This is built specifically for B2B services and SaaS where the primary goal is booking qualified calls or demos.

What do you need from me during the 14 days?

Clear answers about your offer, audience, and access to current assets. Quick approvals during the sprint keep momentum strong.

Why 14 days?

Because this is a focused build sprint. Strategy first. Then execution. No dragging timelines. No unnecessary testing cycles. Just structured implementation.

Do you guarantee specific conversion rate improvements?

What happens after launch?

You fully own the website. Continue running it yourself or move into monthly improvements if ongoing updates are needed.

Can I make updates to the site myself or am I dependent on you?

Yes. It’s built in Framer and you’ll be trained on how to manage it. Full ownership. No lock-in.

Why is this an investment, not just another expense?

Because this isn’t cosmetic. It rebuilds how your website communicates value and guides visitors toward booking. When clarity improves, conversion follows.

Your Next Step

Your next booked call starts here

Turn existing visitors into booked calls without changing your ad spend.

Book 15-min Call Now

8+ satisfied clients

8+ satisfied clients

8+ satisfied clients