It's me Sapi

Home

Projects

Apply now

It's me Sapi

Home

Projects

Apply now

It's me Sapi

Home

Projects

Apply now

Go back

Go back

Modern Jewelry startup's Brand Development

Full Project

Full Project

Gleamora

2024

11 Weeks

Brand Designer, Brand Developer

Gleamora jewelry brand identity design – elegant logo on business card with feminine luxury style and purple fabric background.
Gleamora jewelry brand identity design – elegant logo on business card with feminine luxury style and purple fabric background.
Gleamora jewelry brand identity design – elegant logo on business card with feminine luxury style and purple fabric background.

Overview

Gleamora is a modern jewelry brand specializing in sleek, feminine, and contemporary designs. As a new startup, it had no brand identity, strategy, or visual system. I developed Gleamora’s entire brand design from scratch—covering logo creation, visual identity, voice, and ad creatives—to position it as a premium yet approachable jewelry label.

Gleamora jewelry brand identity – luxury billboard design with diamond ring, elegant typography and feminine star motif.
Gleamora jewelry brand identity – luxury billboard design with diamond ring, elegant typography and feminine star motif.
Gleamora jewelry brand identity – luxury billboard design with diamond ring, elegant typography and feminine star motif.

Challenges

  • No existing identity, logo, or guidelines to build on.

  • Needed to define a clear voice to speak with modern women and jewelry buyers.

  • Required a feminine yet modern tone, balancing elegance with sleek minimalism.

  • Had to build both strategic positioning and visual execution for launch.

  • Brand also needed ad creatives that aligned perfectly with its new identity.

Gleamora luxury jewelry packaging – black and gold jewelry box with brand logo placed on soft purple fabric.
Gleamora luxury jewelry packaging – black and gold jewelry box with brand logo placed on soft purple fabric.
Gleamora luxury jewelry packaging – black and gold jewelry box with brand logo placed on soft purple fabric.

Solutions

  • Defined brand pillars around timeless luxury, radiance, and individuality.

  • Designed a minimal, feminine logo using “G” as an ornamental anchor.

  • Incorporated a six-sided star to symbolize brilliance, radiance, and luxury.

  • Placed the star inside the “O” → creating a focal point of illumination.

  • Used the honeycomb reference to link natural beauty, precision, and harmony.

  • Highlighted six sides = individuality, celebrating uniqueness within luxury.

  • Built a soft yet premium color palette to balance femininity and elegance.

  • Selected modern sans-serif typography for a sleek, contemporary feel.

  • Created launch ad creatives to introduce the brand with consistency across touchpoints.

Gleamora jewelry branding – diamond ring in purple and gold box styled with vintage keys and notebooks for luxury storytelling.
Gleamora jewelry branding – diamond ring in purple and gold box styled with vintage keys and notebooks for luxury storytelling.
Gleamora jewelry branding – diamond ring in purple and gold box styled with vintage keys and notebooks for luxury storytelling.
Results

The brand successfully launched with a cohesive and modern identity that resonated with its target audience. Gleamora is now positioned as a feminine yet premium jewelry label—growing steadily with a strong visual and emotional appeal.

5.8%

Ad CTR (on launch creatives)

5.8%

Ad CTR (on launch creatives)

5.8%

Ad CTR (on launch creatives)

64%

Brand Recall Survey

64%

Brand Recall Survey

64%

Brand Recall Survey

212

Lead Collection via Ads (in first month)

212

Lead Collection via Ads (in first month)

212

Lead Collection via Ads (in first month)

Previous

Previous

Next

Next

Investment

Investment

The investment you're looking for

Apply for the Site Protocol™ and we'll spend three months testing, refining, and building your proven conversion system.You get a system, not just a site.

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

1

2

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

Save $3K

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

Only

1

2

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

1

2

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

Save $3K

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

FAQs

FAQs

FAQs

answers of your Common questions

Most founders ask the same things before applying. Here's what you probably want to know.

How is this different from hiring a regular web designer or agency?

Most designers build you a site and disappear. I stick around for three months testing, analyzing, and optimizing until we find what actually converts your traffic. You don't get a pretty site - you get a PROVEN SYSTEM.

Is this right for my business size?

This works best for B2B service or SaaS companies doing $1M-$10M ARR with teams under 25 people. If you're pre-revenue or still validating your offer, you're not ready yet. If you're over $10M, you probably need a full in-house team instead of a proven system.

What if I don't have much traffic yet?

You need at least 1,000 monthly visitors or an active ad budget to test effectively. The system only works when we have real data to analyze. Without traffic, we're guessing instead of proving what converts.

Do you work with B2C or e-commerce?

No. I only work with B2B service firms and SaaS companies where the goal is booking qualified demos or consultations. This system is built specifically for that not for selling products or serving consumers.

What do you need from me during the 90 days?

Show up for checkpoint calls, approve direction when needed, and give me analytics access. I need your input to build a system that actually fits your business not a template that looks good but doesn't work for you.

Why does this take 90 days?

Because real conversion optimization isn't instant. We need time to test variations, gather data, analyze what's working, and refine the system. One-off site builds look pretty but fail because they're based on assumptions, not proof.

Do you guarantee specific conversion rate improvements?

No, because your offer, market, and traffic quality all play a role. What I guarantee is a systematic testing process that finds and proves what works for your specific business. You get a repeatable system, not empty promises.

What happens after the 90 days, do I need to keep paying you?

No. After 90 days, you own the proven system we built together. You'll know exactly what converts and how to replicate it. I'm available for ongoing optimization if you want it, but you're not locked in.

Can I make updates to the site myself or am I dependent on you?

You get full control. I build in Framer and train you on managing it. The system is yours you can run it yourself or bring me back in when you want to test new strategies.

Why is this an investment, not just another expense?

It's an investment because you're building something that compounds. Every demo your new system books is revenue you would've closed. Every qualified lead that converts is money your old site was leaving on the table. The deposit gets us started proving what works, and the full investment pays for the 90 days of testing that most agencies never do. You're not buying design opinions, you're funding the process that finds your exact conversion formula.

How is this different from hiring a regular web designer or agency?

Most designers build you a site and disappear. I stick around for three months testing, analyzing, and optimizing until we find what actually converts your traffic. You don't get a pretty site - you get a PROVEN SYSTEM.

Is this right for my business size?

What if I don't have much traffic yet?

Do you work with B2C or e-commerce?

What do you need from me during the 90 days?

Why does this take 90 days?

Do you guarantee specific conversion rate improvements?

What happens after the 90 days, do I need to keep paying you?

Can I make updates to the site myself or am I dependent on you?

Why is this an investment, not just another expense?

How is this different from hiring a regular web designer or agency?

Most designers build you a site and disappear. I stick around for three months testing, analyzing, and optimizing until we find what actually converts your traffic. You don't get a pretty site - you get a PROVEN SYSTEM.

Is this right for my business size?

This works best for B2B service or SaaS companies doing $1M-$10M ARR with teams under 25 people. If you're pre-revenue or still validating your offer, you're not ready yet. If you're over $10M, you probably need a full in-house team instead of a proven system.

What if I don't have much traffic yet?

You need at least 1,000 monthly visitors or an active ad budget to test effectively. The system only works when we have real data to analyze. Without traffic, we're guessing instead of proving what converts.

Do you work with B2C or e-commerce?

No. I only work with B2B service firms and SaaS companies where the goal is booking qualified demos or consultations. This system is built specifically for that not for selling products or serving consumers.

What do you need from me during the 90 days?

Show up for checkpoint calls, approve direction when needed, and give me analytics access. I need your input to build a system that actually fits your business not a template that looks good but doesn't work for you.

Why does this take 90 days?

Because real conversion optimization isn't instant. We need time to test variations, gather data, analyze what's working, and refine the system. One-off site builds look pretty but fail because they're based on assumptions, not proof.

Do you guarantee specific conversion rate improvements?

No, because your offer, market, and traffic quality all play a role. What I guarantee is a systematic testing process that finds and proves what works for your specific business. You get a repeatable system, not empty promises.

What happens after the 90 days, do I need to keep paying you?

No. After 90 days, you own the proven system we built together. You'll know exactly what converts and how to replicate it. I'm available for ongoing optimization if you want it, but you're not locked in.

Can I make updates to the site myself or am I dependent on you?

You get full control. I build in Framer and train you on managing it. The system is yours you can run it yourself or bring me back in when you want to test new strategies.

Why is this an investment, not just another expense?

It's an investment because you're building something that compounds. Every demo your new system books is revenue you would've closed. Every qualified lead that converts is money your old site was leaving on the table. The deposit gets us started proving what works, and the full investment pays for the 90 days of testing that most agencies never do. You're not buying design opinions, you're funding the process that finds your exact conversion formula.

Your Next Step

Your Next Step

Your Next Step

Stop losing deals to your own website

If you're doing $1M+ ARR and tired of watching qualified leads bounce, let's build you a system with the Site Protocol™ program that actually converts.

Apply For January Cohort

Apply For January Cohort

Apply For January Cohort

8+ satisfied clients

8+ satisfied clients

8+ satisfied clients