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Café startup's Brand Development

Full Project

Bean Vibe

2024

4 Weeks

Brand Design, Brand Development

Overview

BeanVibe is a modern café startup with a mission to bring coffee to life in a playful, funky, and youth-driven way. The brand owner wanted a mascot-led identity to reflect his chill, energetic personality and connect with younger coffee lovers. I created the full brand identity, logo system, mascot, and ad creatives to launch BeanVibe as a fun and engaging café brand.

BeanVibe café branding – playful yellow coffee packaging with funky mascot design and slogan “Unwrap the Vibe.”

Challenges

No existing brand identity or visual system.
Needed to translate the owner’s playful, funky personality into a strong, recognizable brand.
Core audience = youths and new-age coffee lovers, requiring fresh, bold aesthetics.
Challenge: How to make a coffee bean mascot funny, relatable, and modern.
Needed to ensure the mascot wasn’t just fun but also scalable across ads, packaging, and digital.

Solutions

Defined brand concept around: Playful Energy, Bold Vibrance, and Quality Coffee.
Designed a funky coffee bean mascot → quirky, memorable, and youth-friendly.
Used bright, bold colors and chunky typography to evoke fun and energy.
Built clear brand values: Quality, Community, Sustainability, Innovation, Inclusivity.
Positioned mascot as a brand differentiator → stands out in a crowded café market.
Designed a logo system with mascot integration for high recall.
Created ad creatives aligned with the mascot’s personality for social campaigns.
Developed scalable identity for cups, packaging, café signage, and digital.
Ensured brand tone was playful but trustworthy, so youths could connect while valuing coffee quality.

Results

BeanVibe launched as a fun, vibrant café brand that resonates with younger audiences. The mascot gave it an instant identity, making it stand out in a competitive market. Despite limited launch time, the brand has been steadily gaining traction with strong customer engagement.

46K

Launch Campaign Reach

+31%

Packaging Impact

6.2%

Ad Engagement Rate

Investment

You’re Investing In Predictability

Not just website design. Not just aesthetics. You’re building a structured Framer website that reduces friction, increases trust, and turns qualified traffic into booked calls.

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

Spots

Monthly

One Time

Site Sprint™

14-Day Conversion Sprint

30 Days. Done-With-You system.

Save $1K

$1999

$999

/mo

Book a 15-min Call Now

Ready-to-publish website

Messaging Optimization

Custom Framer design

Clear CTA structure

2 revision rounds

Training + full handoff

Complementary Brand Audit

Only

Spots

Monthly

One Time

Site Sprint™

14-Day Conversion Sprint

30 Days. Done-With-You system.

Save $1K

$1999

$999

/mo

Book a 15-min Call Now

Ready-to-publish website

Messaging Optimization

Custom Framer design

Clear CTA structure

2 revision rounds

Training + full handoff

Complementary Brand Audit

FAQs

answers of your Common questions

Most founders ask the same things before applying. Here's what you probably want to know.

How is this different from hiring a regular web designer or agency?

Most designers focus on visuals. This focuses on structure and conversion clarity. The goal isn’t just a better-looking site. It’s a clearer message and a stronger booking flow built in 14 focused days.

Is this right for my business size?

This works best for B2B service and SaaS companies already generating consistent traffic and closing demos. If you're still validating your offer or pre-revenue, this isn’t the right stage yet.

Do I need a minimum amount of traffic?

No minimum requirement. The rebuild focuses on structure, messaging, and positioning. Traffic helps, but clarity comes first.

Do you work with B2C or e-commerce?

No. This is built specifically for B2B services and SaaS where the primary goal is booking qualified calls or demos.

What do you need from me during the 14 days?

Clear answers about your offer, audience, and access to current assets. Quick approvals during the sprint keep momentum strong.

Why 14 days?

Because this is a focused build sprint. Strategy first. Then execution. No dragging timelines. No unnecessary testing cycles. Just structured implementation.

Do you guarantee specific conversion rate improvements?

No specific numbers are guaranteed. What’s guaranteed is a clearer structure, stronger messaging, and a booking flow designed to convert better than what’s currently live. Notice: no more “testing process” language.

What happens after launch?

You fully own the website. Continue running it yourself or move into monthly improvements if ongoing updates are needed.

Can I make updates to the site myself or am I dependent on you?

Yes. It’s built in Framer and you’ll be trained on how to manage it. Full ownership. No lock-in.

Why is this an investment, not just another expense?

Because this isn’t cosmetic. It rebuilds how your website communicates value and guides visitors toward booking. When clarity improves, conversion follows.

How is this different from hiring a regular web designer or agency?

Is this right for my business size?

Do I need a minimum amount of traffic?

Do you work with B2C or e-commerce?

What do you need from me during the 14 days?

Why 14 days?

Do you guarantee specific conversion rate improvements?

What happens after launch?

Can I make updates to the site myself or am I dependent on you?

Why is this an investment, not just another expense?

Your Next Step

Your next booked call starts here

Turn existing visitors into booked calls without changing your ad spend.

Book 15-min Call Now

8+ satisfied clients