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XR training brand's Website Development

Live Website

Live Website

GeneXR

2025

9 Weeks

Framer Expert

GeneXR XR training website design in Framer – dark futuristic theme homepage with immersive visuals for virtual reality learning.
GeneXR XR training website design in Framer – dark futuristic theme homepage with immersive visuals for virtual reality learning.
GeneXR XR training website design in Framer – dark futuristic theme homepage with immersive visuals for virtual reality learning.

Overview

GeneXR is an XR training brand with no existing website at launch. I designed their site from scratch to bring a bold, futuristic tone—blending immersive visuals with business-ready functionality. The goal: make the site look cool and forward-thinking, while delivering strong UX, lead generation, and content capabilities.

GeneXR XR training website design – dark futuristic theme homepage displayed on laptop screen for virtual reality demo.
GeneXR XR training website design – dark futuristic theme homepage displayed on laptop screen for virtual reality demo.
GeneXR XR training website design – dark futuristic theme homepage displayed on laptop screen for virtual reality demo.

Challenges

  • No pre-existing website or defined brand colors.

  • Client demanded a cool, futuristic “space” vibe, even if it meant balancing design with practicality.

  • Required a dark theme that still felt vibrant and readable.

  • Needed to support lead gen (ad-driven) while reflecting the immersive tech brand.

  • Required a flexible structure: blog CMS, multiple pages, integrations (e.g., Intercom, Swarm), and proper content architecture.

GeneXR immersive learning website – tablet view of VR training modules and course thumbnails with dark futuristic UI.
GeneXR immersive learning website – tablet view of VR training modules and course thumbnails with dark futuristic UI.
GeneXR immersive learning website – tablet view of VR training modules and course thumbnails with dark futuristic UI.

Solutions

  • Developed a dark, space-themed visual style, inspired by VR headsets—immersive yet polished.

  • Defined a futuristic color scheme and visual tone that balances cool aesthetics with clarity.

  • Built full-featured site: blog CMS with filters, multi-page architecture, and intuitive navigation.

  • Integrated Intercom and Swarm for lead capture and nurture workflows.

  • Ensured the overall design supports organic lead generation—clear structure and strategic CTAs while preserving the cool aesthetic.

GeneXR mobile website design – dark theme homepage with futuristic visuals for XR and virtual reality training platform.
GeneXR mobile website design – dark theme homepage with futuristic visuals for XR and virtual reality training platform.
GeneXR mobile website design – dark theme homepage with futuristic visuals for XR and virtual reality training platform.
Results

The GeneXR website launched as a fully branded, immersive, and functional experience. It not only feels on-brand—futuristic, experiential, and engaging—but also drives business goals via optimized lead capture and content delivery.

47%

Bounce Rate (first 2 months)

47%

Bounce Rate (first 2 months)

47%

Bounce Rate (first 2 months)

1m 43s

Avg. Session Duration

1m 43s

Avg. Session Duration

1m 43s

Avg. Session Duration

2.3 m/article

Blog Engagement

2.3 m/article

Blog Engagement

2.3 m/article

Blog Engagement

Previous

Previous

Next

Next

Investment

Investment

The investment you're looking for

Apply for the Site Protocol™ and we'll spend three months testing, refining, and building your proven conversion system.You get a system, not just a site.

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

1

2

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

Save $3K

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

Only

1

2

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

1

2

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

Save $3K

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

FAQs

FAQs

FAQs

answers of your Common questions

Most founders ask the same things before applying. Here's what you probably want to know.

How is this different from hiring a regular web designer or agency?

Most designers build you a site and disappear. I stick around for three months testing, analyzing, and optimizing until we find what actually converts your traffic. You don't get a pretty site - you get a PROVEN SYSTEM.

Is this right for my business size?

This works best for B2B service or SaaS companies doing $1M-$10M ARR with teams under 25 people. If you're pre-revenue or still validating your offer, you're not ready yet. If you're over $10M, you probably need a full in-house team instead of a proven system.

What if I don't have much traffic yet?

You need at least 1,000 monthly visitors or an active ad budget to test effectively. The system only works when we have real data to analyze. Without traffic, we're guessing instead of proving what converts.

Do you work with B2C or e-commerce?

No. I only work with B2B service firms and SaaS companies where the goal is booking qualified demos or consultations. This system is built specifically for that not for selling products or serving consumers.

What do you need from me during the 90 days?

Show up for checkpoint calls, approve direction when needed, and give me analytics access. I need your input to build a system that actually fits your business not a template that looks good but doesn't work for you.

Why does this take 90 days?

Because real conversion optimization isn't instant. We need time to test variations, gather data, analyze what's working, and refine the system. One-off site builds look pretty but fail because they're based on assumptions, not proof.

Do you guarantee specific conversion rate improvements?

No, because your offer, market, and traffic quality all play a role. What I guarantee is a systematic testing process that finds and proves what works for your specific business. You get a repeatable system, not empty promises.

What happens after the 90 days, do I need to keep paying you?

No. After 90 days, you own the proven system we built together. You'll know exactly what converts and how to replicate it. I'm available for ongoing optimization if you want it, but you're not locked in.

Can I make updates to the site myself or am I dependent on you?

You get full control. I build in Framer and train you on managing it. The system is yours you can run it yourself or bring me back in when you want to test new strategies.

Why is this an investment, not just another expense?

It's an investment because you're building something that compounds. Every demo your new system books is revenue you would've closed. Every qualified lead that converts is money your old site was leaving on the table. The deposit gets us started proving what works, and the full investment pays for the 90 days of testing that most agencies never do. You're not buying design opinions, you're funding the process that finds your exact conversion formula.

How is this different from hiring a regular web designer or agency?

Most designers build you a site and disappear. I stick around for three months testing, analyzing, and optimizing until we find what actually converts your traffic. You don't get a pretty site - you get a PROVEN SYSTEM.

Is this right for my business size?

What if I don't have much traffic yet?

Do you work with B2C or e-commerce?

What do you need from me during the 90 days?

Why does this take 90 days?

Do you guarantee specific conversion rate improvements?

What happens after the 90 days, do I need to keep paying you?

Can I make updates to the site myself or am I dependent on you?

Why is this an investment, not just another expense?

How is this different from hiring a regular web designer or agency?

Most designers build you a site and disappear. I stick around for three months testing, analyzing, and optimizing until we find what actually converts your traffic. You don't get a pretty site - you get a PROVEN SYSTEM.

Is this right for my business size?

This works best for B2B service or SaaS companies doing $1M-$10M ARR with teams under 25 people. If you're pre-revenue or still validating your offer, you're not ready yet. If you're over $10M, you probably need a full in-house team instead of a proven system.

What if I don't have much traffic yet?

You need at least 1,000 monthly visitors or an active ad budget to test effectively. The system only works when we have real data to analyze. Without traffic, we're guessing instead of proving what converts.

Do you work with B2C or e-commerce?

No. I only work with B2B service firms and SaaS companies where the goal is booking qualified demos or consultations. This system is built specifically for that not for selling products or serving consumers.

What do you need from me during the 90 days?

Show up for checkpoint calls, approve direction when needed, and give me analytics access. I need your input to build a system that actually fits your business not a template that looks good but doesn't work for you.

Why does this take 90 days?

Because real conversion optimization isn't instant. We need time to test variations, gather data, analyze what's working, and refine the system. One-off site builds look pretty but fail because they're based on assumptions, not proof.

Do you guarantee specific conversion rate improvements?

No, because your offer, market, and traffic quality all play a role. What I guarantee is a systematic testing process that finds and proves what works for your specific business. You get a repeatable system, not empty promises.

What happens after the 90 days, do I need to keep paying you?

No. After 90 days, you own the proven system we built together. You'll know exactly what converts and how to replicate it. I'm available for ongoing optimization if you want it, but you're not locked in.

Can I make updates to the site myself or am I dependent on you?

You get full control. I build in Framer and train you on managing it. The system is yours you can run it yourself or bring me back in when you want to test new strategies.

Why is this an investment, not just another expense?

It's an investment because you're building something that compounds. Every demo your new system books is revenue you would've closed. Every qualified lead that converts is money your old site was leaving on the table. The deposit gets us started proving what works, and the full investment pays for the 90 days of testing that most agencies never do. You're not buying design opinions, you're funding the process that finds your exact conversion formula.

Your Next Step

Your Next Step

Your Next Step

Stop losing deals to your own website

If you're doing $1M+ ARR and tired of watching qualified leads bounce, let's build you a system with the Site Protocol™ program that actually converts.

Apply For January Cohort

Apply For January Cohort

Apply For January Cohort

8+ satisfied clients

8+ satisfied clients

8+ satisfied clients