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SAAS Brand's Website Development

Live Website

Live Website

AudienceOut

2025

3 Weeks

Framer Expert, Brand Designer

AudienceOut SaaS website design in Framer – AI pitch coach platform homepage with light theme, green accents, and modern UX for interview preparation.
AudienceOut SaaS website design in Framer – AI pitch coach platform homepage with light theme, green accents, and modern UX for interview preparation.
AudienceOut SaaS website design in Framer – AI pitch coach platform homepage with light theme, green accents, and modern UX for interview preparation.

Overview

AudienceOut is a SaaS app that helps salespeople, interviewees, and speakers practice and perfect their pitch scripts. The app gives instant feedback on strengths and weaknesses, making preparation more effective. I redesigned their website with a light, growth-focused theme to better match the product’s balanced brand voice and drive higher conversions.

AudienceOut SaaS website design – homepage shown on tablet with light theme, AI pitch coach branding and green accent buttons.
AudienceOut SaaS website design – homepage shown on tablet with light theme, AI pitch coach branding and green accent buttons.
AudienceOut SaaS website design – homepage shown on tablet with light theme, AI pitch coach branding and green accent buttons.

Challenges

  • Outdated dark theme didn’t reflect the product’s approachable personality.

  • Website had too many sections and CTAs, leading to user drop-offs.

  • Mobile performance was poor → slow load speed and clunky animations.

  • Lack of clear visuals (no hero images or app screenshots).

  • Branding was inconsistent: mismatched colors, fonts, and tone.

  • SEO performance was weak → low visibility in search rankings.

AudienceOut mobile website design – AI pitch coach app interface on smartphone with clean light UI and modern typography.
AudienceOut mobile website design – AI pitch coach app interface on smartphone with clean light UI and modern typography.
AudienceOut mobile website design – AI pitch coach app interface on smartphone with clean light UI and modern typography.

Solutions

  • Shifted to a clean light theme with calming tones (not pure white).

  • Defined a green accent palette → symbol of growth & progress.

  • Created new logo, icons, and subtle animations for brand freshness.

  • Simplified the site → streamlined sections + 1 clear primary CTA.

  • Added hero images and app screenshots to show product value upfront.

  • Used the GAZE principle → visuals direct attention toward the CTA.

  • Optimized for mobile performance and reduced unnecessary code.

  • Improved SEO basics → meta tags, alt text, faster load, structured headings.

AudienceOut website mockup – SaaS homepage displayed on desktop screen in modern workspace setup for AI pitch training platform.
AudienceOut website mockup – SaaS homepage displayed on desktop screen in modern workspace setup for AI pitch training platform.
AudienceOut website mockup – SaaS homepage displayed on desktop screen in modern workspace setup for AI pitch training platform.
Results

The new website feels aligned with AudienceOut’s brand and voice. It’s lighter, faster, and more focused on conversions. Users now land, understand the product instantly, and take action.

2%

7.2%

2%

CTA Click Rate

2%

7.2%

2%

CTA Click Rate

2%

7.2%

2%

CTA Click Rate

+38%

Organic Traffic Growth (in the first 2 months)

+38%

Organic Traffic Growth (in the first 2 months)

+38%

Organic Traffic Growth (in the first 2 months)

1m 50s

Avg. Session Duration

1m 50s

Avg. Session Duration

1m 50s

Avg. Session Duration

Previous

Previous

Next

Next

Investment

Investment

You’re Investing In Predictability

Not just website design. Not just aesthetics. You’re building a structured Framer website that reduces friction, increases trust, and turns qualified traffic into booked calls.

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

1

2

Spots

Monthly

One Time

Site Sprint™

14-Day Conversion Sprint

30 Days. Done-With-You system.

Save $1K

$1999

$999

/mo

Book a 15-min Call Now

Ready-to-publish website

Messaging Optimization

Custom Framer design

Clear CTA structure

2 revision rounds

Training + full handoff

Complementary Brand Audit

Only

1

2

Spots

Monthly

One Time

Site Sprint™

14-Day Conversion Sprint

30 Days. Done-With-You system.

Save $1K

$1999

$999

/mo

Book a 15-min Call Now

Ready-to-publish website

Messaging Optimization

Custom Framer design

Clear CTA structure

2 revision rounds

Training + full handoff

Complementary Brand Audit

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

1

2

Spots

Monthly

One Time

Site Sprint™

14-Day Conversion Sprint

30 Days. Done-With-You system.

Save $1K

$1999

$999

/mo

Book a 15-min Call Now

Ready-to-publish website

Messaging Optimization

Custom Framer design

Clear CTA structure

2 revision rounds

Training + full handoff

Complementary Brand Audit

FAQs

FAQs

FAQs

answers of your Common questions

Most founders ask the same things before applying. Here's what you probably want to know.

How is this different from hiring a regular web designer or agency?

Most designers focus on visuals. This focuses on structure and conversion clarity. The goal isn’t just a better-looking site. It’s a clearer message and a stronger booking flow built in 14 focused days.

Is this right for my business size?

This works best for B2B service and SaaS companies already generating consistent traffic and closing demos. If you're still validating your offer or pre-revenue, this isn’t the right stage yet.

Do I need a minimum amount of traffic?

No minimum requirement. The rebuild focuses on structure, messaging, and positioning. Traffic helps, but clarity comes first.

Do you work with B2C or e-commerce?

No. This is built specifically for B2B services and SaaS where the primary goal is booking qualified calls or demos.

What do you need from me during the 14 days?

Clear answers about your offer, audience, and access to current assets. Quick approvals during the sprint keep momentum strong.

Why 14 days?

Because this is a focused build sprint. Strategy first. Then execution. No dragging timelines. No unnecessary testing cycles. Just structured implementation.

Do you guarantee specific conversion rate improvements?

No specific numbers are guaranteed. What’s guaranteed is a clearer structure, stronger messaging, and a booking flow designed to convert better than what’s currently live. Notice: no more “testing process” language.

What happens after launch?

You fully own the website. Continue running it yourself or move into monthly improvements if ongoing updates are needed.

Can I make updates to the site myself or am I dependent on you?

Yes. It’s built in Framer and you’ll be trained on how to manage it. Full ownership. No lock-in.

Why is this an investment, not just another expense?

Because this isn’t cosmetic. It rebuilds how your website communicates value and guides visitors toward booking. When clarity improves, conversion follows.

How is this different from hiring a regular web designer or agency?

Most designers focus on visuals. This focuses on structure and conversion clarity. The goal isn’t just a better-looking site. It’s a clearer message and a stronger booking flow built in 14 focused days.

Is this right for my business size?

Do I need a minimum amount of traffic?

Do you work with B2C or e-commerce?

What do you need from me during the 14 days?

Why 14 days?

Do you guarantee specific conversion rate improvements?

What happens after launch?

Can I make updates to the site myself or am I dependent on you?

Why is this an investment, not just another expense?

How is this different from hiring a regular web designer or agency?

Most designers focus on visuals. This focuses on structure and conversion clarity. The goal isn’t just a better-looking site. It’s a clearer message and a stronger booking flow built in 14 focused days.

Is this right for my business size?

This works best for B2B service and SaaS companies already generating consistent traffic and closing demos. If you're still validating your offer or pre-revenue, this isn’t the right stage yet.

Do I need a minimum amount of traffic?

No minimum requirement. The rebuild focuses on structure, messaging, and positioning. Traffic helps, but clarity comes first.

Do you work with B2C or e-commerce?

No. This is built specifically for B2B services and SaaS where the primary goal is booking qualified calls or demos.

What do you need from me during the 14 days?

Clear answers about your offer, audience, and access to current assets. Quick approvals during the sprint keep momentum strong.

Why 14 days?

Because this is a focused build sprint. Strategy first. Then execution. No dragging timelines. No unnecessary testing cycles. Just structured implementation.

Do you guarantee specific conversion rate improvements?

No specific numbers are guaranteed. What’s guaranteed is a clearer structure, stronger messaging, and a booking flow designed to convert better than what’s currently live. Notice: no more “testing process” language.

What happens after launch?

You fully own the website. Continue running it yourself or move into monthly improvements if ongoing updates are needed.

Can I make updates to the site myself or am I dependent on you?

Yes. It’s built in Framer and you’ll be trained on how to manage it. Full ownership. No lock-in.

Why is this an investment, not just another expense?

Because this isn’t cosmetic. It rebuilds how your website communicates value and guides visitors toward booking. When clarity improves, conversion follows.

Your Next Step

Your Next Step

Your Next Step

Your next booked call starts here

Turn existing visitors into booked calls without changing your ad spend.

Book 15-min Call Now

Book 15-min Call Now

Book 15-min Call Now

8+ satisfied clients

8+ satisfied clients

8+ satisfied clients