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SAAS Brand's Website Development

Live Website

AudienceOut

2025

3 Weeks

Framer Expert, Brand Designer

AudienceOut SaaS website design in Framer – AI pitch coach platform homepage with light theme, green accents, and modern UX for interview preparation.

Overview

AudienceOut is a SaaS app that helps salespeople, interviewees, and speakers practice and perfect their pitch scripts. The app gives instant feedback on strengths and weaknesses, making preparation more effective. I redesigned their website with a light, growth-focused theme to better match the product’s balanced brand voice and drive higher conversions.

AudienceOut SaaS website design – homepage shown on tablet with light theme, AI pitch coach branding and green accent buttons.

Challenges

Outdated dark theme didn’t reflect the product’s approachable personality.
Website had too many sections and CTAs, leading to user drop-offs.
Mobile performance was poor → slow load speed and clunky animations.
Lack of clear visuals (no hero images or app screenshots).
Branding was inconsistent: mismatched colors, fonts, and tone.
SEO performance was weak → low visibility in search rankings.

AudienceOut mobile website design – AI pitch coach app interface on smartphone with clean light UI and modern typography.

Solutions

Shifted to a clean light theme with calming tones (not pure white).
Defined a green accent palette → symbol of growth & progress.
Created new logo, icons, and subtle animations for brand freshness.
Simplified the site → streamlined sections + 1 clear primary CTA.
Added hero images and app screenshots to show product value upfront.
Used the GAZE principle → visuals direct attention toward the CTA.
Optimized for mobile performance and reduced unnecessary code.
Improved SEO basics → meta tags, alt text, faster load, structured headings.

AudienceOut website mockup – SaaS homepage displayed on desktop screen in modern workspace setup for AI pitch training platform.

Results

The new website feels aligned with AudienceOut’s brand and voice. It’s lighter, faster, and more focused on conversions. Users now land, understand the product instantly, and take action.

7.2%

CTA Click Rate

7.2%

CTA Click Rate

7.2%

CTA Click Rate

+38%

Organic Traffic Growth (in the first 2 months)

+38%

Organic Traffic Growth (in the first 2 months)

+38%

Organic Traffic Growth (in the first 2 months)

1m 50s

Avg. Session Duration

1m 50s

Avg. Session Duration

1m 50s

Avg. Session Duration

Investment

The investment you're looking for

Apply for the Site Protocol™ and we'll spend three months testing, refining, and building your proven conversion system.You get a system, not just a site.

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

Save $3K

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

Only

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

Save $3K

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

FAQs

answers of your Common questions

Most founders ask the same things before applying. Here's what you probably want to know.

How is this different from hiring a regular web designer or agency?

Most designers build you a site and disappear. I stick around for three months testing, analyzing, and optimizing until we find what actually converts your traffic. You don't get a pretty site - you get a PROVEN SYSTEM.

Is this right for my business size?

This works best for B2B service or SaaS companies doing $1M-$10M ARR with teams under 25 people. If you're pre-revenue or still validating your offer, you're not ready yet. If you're over $10M, you probably need a full in-house team instead of a proven system.

What if I don't have much traffic yet?

You need at least 1,000 monthly visitors or an active ad budget to test effectively. The system only works when we have real data to analyze. Without traffic, we're guessing instead of proving what converts.

Do you work with B2C or e-commerce?

No. I only work with B2B service firms and SaaS companies where the goal is booking qualified demos or consultations. This system is built specifically for that not for selling products or serving consumers.

What do you need from me during the 90 days?

Show up for checkpoint calls, approve direction when needed, and give me analytics access. I need your input to build a system that actually fits your business not a template that looks good but doesn't work for you.

Why does this take 90 days?

Because real conversion optimization isn't instant. We need time to test variations, gather data, analyze what's working, and refine the system. One-off site builds look pretty but fail because they're based on assumptions, not proof.

Do you guarantee specific conversion rate improvements?

No, because your offer, market, and traffic quality all play a role. What I guarantee is a systematic testing process that finds and proves what works for your specific business. You get a repeatable system, not empty promises.

What happens after the 90 days, do I need to keep paying you?

No. After 90 days, you own the proven system we built together. You'll know exactly what converts and how to replicate it. I'm available for ongoing optimization if you want it, but you're not locked in.

Can I make updates to the site myself or am I dependent on you?

You get full control. I build in Framer and train you on managing it. The system is yours you can run it yourself or bring me back in when you want to test new strategies.

Why is this an investment, not just another expense?

It's an investment because you're building something that compounds. Every demo your new system books is revenue you would've closed. Every qualified lead that converts is money your old site was leaving on the table. The deposit gets us started proving what works, and the full investment pays for the 90 days of testing that most agencies never do. You're not buying design opinions, you're funding the process that finds your exact conversion formula.

How is this different from hiring a regular web designer or agency?

Is this right for my business size?

What if I don't have much traffic yet?

Do you work with B2C or e-commerce?

What do you need from me during the 90 days?

Why does this take 90 days?

Do you guarantee specific conversion rate improvements?

What happens after the 90 days, do I need to keep paying you?

Can I make updates to the site myself or am I dependent on you?

Why is this an investment, not just another expense?

How is this different from hiring a regular web designer or agency?

Is this right for my business size?

What if I don't have much traffic yet?

Do you work with B2C or e-commerce?

What do you need from me during the 90 days?

Why does this take 90 days?

Do you guarantee specific conversion rate improvements?

What happens after the 90 days, do I need to keep paying you?

Can I make updates to the site myself or am I dependent on you?

You get full control. I build in Framer and train you on managing it. The system is yours you can run it yourself or bring me back in when you want to test new strategies.

Why is this an investment, not just another expense?

Your Next Step

Stop losing deals to your own website

If you're doing $1M+ ARR and tired of watching qualified leads bounce, let's build you a system with the Site Protocol™ program that actually converts.

Apply For January Cohort

8+ satisfied clients

8+ satisfied clients

8+ satisfied clients