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Service Brand’s Website Redesign

Live Website

Live Website

NomadV Group

2025

2 Weeks

Framer Expert, Brand Designer

AudienceOut SaaS website design in Framer – AI pitch coach platform homepage with light theme, green accents, and modern UX for interview preparation.
AudienceOut SaaS website design in Framer – AI pitch coach platform homepage with light theme, green accents, and modern UX for interview preparation.
AudienceOut SaaS website design in Framer – AI pitch coach platform homepage with light theme, green accents, and modern UX for interview preparation.

Overview

NomadV Group is a service brand helping clients grow and position themselves on LinkedIn. Their old website had great information but scattered messaging, no clear CTAs, and weak branding. I redesigned the entire brand and site with a light, performance-optimized system, structured copy, and psychological triggers that guide visitors to take action.

AudienceOut SaaS website design – homepage shown on tablet with light theme, AI pitch coach branding and green accent buttons.
AudienceOut SaaS website design – homepage shown on tablet with light theme, AI pitch coach branding and green accent buttons.
AudienceOut SaaS website design – homepage shown on tablet with light theme, AI pitch coach branding and green accent buttons.

Challenges

  • Website looked decent but failed to convert.

  • No clear CTAs — users didn’t know the next step.

  • Messaging was generic paragraphs, not prospect-specific.

  • Branding was outdated: dark theme, inconsistent fonts, no animation.

  • Performance was weak: Desktop 67, Mobile 45.

  • Information was brilliant but scattered and overwhelming.

AudienceOut mobile website design – AI pitch coach app interface on smartphone with clean light UI and modern typography.
AudienceOut mobile website design – AI pitch coach app interface on smartphone with clean light UI and modern typography.
AudienceOut mobile website design – AI pitch coach app interface on smartphone with clean light UI and modern typography.

Solutions

  • Branding overhaul → new logo, logo animation, typography system, and light-mode theme.

  • Copy clarity → social-proof-driven messaging tailored to specific prospect types.

  • Psychological CTA flow → every section built around a single clear CTA (“Book a Call”).

  • Section utilization → reformatted content into short, action-driven blocks.

  • Visual storytelling → AI-generated process illustrations and subtle animations (“I can” use-case loops).

  • Performance optimization → improved structure and code → 83+ on both desktop and mobile.

  • Services alignment → refined offerings and added SEO-backed copy.

AudienceOut website mockup – SaaS homepage displayed on desktop screen in modern workspace setup for AI pitch training platform.
AudienceOut website mockup – SaaS homepage displayed on desktop screen in modern workspace setup for AI pitch training platform.
AudienceOut website mockup – SaaS homepage displayed on desktop screen in modern workspace setup for AI pitch training platform.
Results

The new website feels aligned with NomadV Group’s brand voice. It’s lighter, faster, and designed around conversions. Visitors can now clearly see value, trust the brand through visuals and copy, and are guided toward a single booking funnel.

1.5%

6.8%

1.5%

CTA Click Rate

1.5%

6.8%

1.5%

CTA Click Rate

1.5%

6.8%

1.5%

CTA Click Rate

71%

Bounce Rate Reduction

71%

Bounce Rate Reduction

71%

Bounce Rate Reduction

40s

1m 35s

40s

Avg. Session Duration

40s

1m 35s

40s

Avg. Session Duration

40s

1m 35s

40s

Avg. Session Duration

Next

Next

Investment

Investment

The investment you're looking for

Apply for the Site Protocol™ and we'll spend three months testing, refining, and building your proven conversion system.You get a system, not just a site.

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

1

2

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

Save $3K

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

Only

1

2

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

1

2

Spots

Monthly

One Time

Site Protocol™

90 Days. Done-For-You system.

30 Days. Done-With-You system.

Save $3K

$11999

$4999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Cancel or Pause anytime

Complementary Brand Audit

FAQs

FAQs

FAQs

answers of your Common questions

Most founders ask the same things before applying. Here's what you probably want to know.

How is this different from hiring a regular web designer or agency?

Most designers build you a site and disappear. I stick around for three months testing, analyzing, and optimizing until we find what actually converts your traffic. You don't get a pretty site - you get a PROVEN SYSTEM.

Is this right for my business size?

This works best for B2B service or SaaS companies doing $1M-$10M ARR with teams under 25 people. If you're pre-revenue or still validating your offer, you're not ready yet. If you're over $10M, you probably need a full in-house team instead of a proven system.

What if I don't have much traffic yet?

You need at least 1,000 monthly visitors or an active ad budget to test effectively. The system only works when we have real data to analyze. Without traffic, we're guessing instead of proving what converts.

Do you work with B2C or e-commerce?

No. I only work with B2B service firms and SaaS companies where the goal is booking qualified demos or consultations. This system is built specifically for that not for selling products or serving consumers.

What do you need from me during the 90 days?

Show up for checkpoint calls, approve direction when needed, and give me analytics access. I need your input to build a system that actually fits your business not a template that looks good but doesn't work for you.

Why does this take 90 days?

Because real conversion optimization isn't instant. We need time to test variations, gather data, analyze what's working, and refine the system. One-off site builds look pretty but fail because they're based on assumptions, not proof.

Do you guarantee specific conversion rate improvements?

No, because your offer, market, and traffic quality all play a role. What I guarantee is a systematic testing process that finds and proves what works for your specific business. You get a repeatable system, not empty promises.

What happens after the 90 days, do I need to keep paying you?

No. After 90 days, you own the proven system we built together. You'll know exactly what converts and how to replicate it. I'm available for ongoing optimization if you want it, but you're not locked in.

Can I make updates to the site myself or am I dependent on you?

You get full control. I build in Framer and train you on managing it. The system is yours you can run it yourself or bring me back in when you want to test new strategies.

Why is this an investment, not just another expense?

It's an investment because you're building something that compounds. Every demo your new system books is revenue you would've closed. Every qualified lead that converts is money your old site was leaving on the table. The deposit gets us started proving what works, and the full investment pays for the 90 days of testing that most agencies never do. You're not buying design opinions, you're funding the process that finds your exact conversion formula.

How is this different from hiring a regular web designer or agency?

Most designers build you a site and disappear. I stick around for three months testing, analyzing, and optimizing until we find what actually converts your traffic. You don't get a pretty site - you get a PROVEN SYSTEM.

Is this right for my business size?

What if I don't have much traffic yet?

Do you work with B2C or e-commerce?

What do you need from me during the 90 days?

Why does this take 90 days?

Do you guarantee specific conversion rate improvements?

What happens after the 90 days, do I need to keep paying you?

Can I make updates to the site myself or am I dependent on you?

Why is this an investment, not just another expense?

How is this different from hiring a regular web designer or agency?

Most designers build you a site and disappear. I stick around for three months testing, analyzing, and optimizing until we find what actually converts your traffic. You don't get a pretty site - you get a PROVEN SYSTEM.

Is this right for my business size?

This works best for B2B service or SaaS companies doing $1M-$10M ARR with teams under 25 people. If you're pre-revenue or still validating your offer, you're not ready yet. If you're over $10M, you probably need a full in-house team instead of a proven system.

What if I don't have much traffic yet?

You need at least 1,000 monthly visitors or an active ad budget to test effectively. The system only works when we have real data to analyze. Without traffic, we're guessing instead of proving what converts.

Do you work with B2C or e-commerce?

No. I only work with B2B service firms and SaaS companies where the goal is booking qualified demos or consultations. This system is built specifically for that not for selling products or serving consumers.

What do you need from me during the 90 days?

Show up for checkpoint calls, approve direction when needed, and give me analytics access. I need your input to build a system that actually fits your business not a template that looks good but doesn't work for you.

Why does this take 90 days?

Because real conversion optimization isn't instant. We need time to test variations, gather data, analyze what's working, and refine the system. One-off site builds look pretty but fail because they're based on assumptions, not proof.

Do you guarantee specific conversion rate improvements?

No, because your offer, market, and traffic quality all play a role. What I guarantee is a systematic testing process that finds and proves what works for your specific business. You get a repeatable system, not empty promises.

What happens after the 90 days, do I need to keep paying you?

No. After 90 days, you own the proven system we built together. You'll know exactly what converts and how to replicate it. I'm available for ongoing optimization if you want it, but you're not locked in.

Can I make updates to the site myself or am I dependent on you?

You get full control. I build in Framer and train you on managing it. The system is yours you can run it yourself or bring me back in when you want to test new strategies.

Why is this an investment, not just another expense?

It's an investment because you're building something that compounds. Every demo your new system books is revenue you would've closed. Every qualified lead that converts is money your old site was leaving on the table. The deposit gets us started proving what works, and the full investment pays for the 90 days of testing that most agencies never do. You're not buying design opinions, you're funding the process that finds your exact conversion formula.

Your Next Step

Your Next Step

Your Next Step

Stop losing deals to your own website

If you're doing $1M+ ARR and tired of watching qualified leads bounce, let's build you a system with the Site Protocol™ program that actually converts.

Apply For January Cohort

Apply For January Cohort

Apply For January Cohort

8+ satisfied clients

8+ satisfied clients

8+ satisfied clients