XR training brand's Website Development
2024
Framer Expert
Overview
GeneXR is an XR training brand with no existing website at launch. I designed their site from scratch to bring a bold, futuristic tone—blending immersive visuals with business-ready functionality. The goal: make the site look cool and forward-thinking, while delivering strong UX, lead generation, and content capabilities.
Challenges
No pre-existing website or defined brand colors.
Client demanded a cool, futuristic “space” vibe, even if it meant balancing design with practicality.
Required a dark theme that still felt vibrant and readable.
Needed to support lead gen (ad-driven) while reflecting the immersive tech brand.
Required a flexible structure: blog CMS, multiple pages, integrations (e.g., Intercom, Swarm), and proper content architecture.
Solutions
Developed a dark, space-themed visual style, inspired by VR headsets—immersive yet polished.
Defined a futuristic color scheme and visual tone that balances cool aesthetics with clarity.
Built full-featured site: blog CMS with filters, multi-page architecture, and intuitive navigation.
Integrated Intercom and Swarm for lead capture and nurture workflows.
Ensured the overall design supports organic lead generation—clear structure and strategic CTAs while preserving the cool aesthetic.
Results
The GeneXR website launched as a fully branded, immersive, and functional experience. It not only feels on-brand—futuristic, experiential, and engaging—but also drives business goals via optimized lead capture and content delivery.
