Modern Jewelry startup's Brand Development
2024
Brand Designer, Brand Developer
Overview
Gleamora is a modern jewelry brand specializing in sleek, feminine, and contemporary designs. As a new startup, it had no brand identity, strategy, or visual system. I developed Gleamora’s entire brand design from scratch—covering logo creation, visual identity, voice, and ad creatives—to position it as a premium yet approachable jewelry label.
Challenges
No existing identity, logo, or guidelines to build on.
Needed to define a clear voice to speak with modern women and jewelry buyers.
Required a feminine yet modern tone, balancing elegance with sleek minimalism.
Had to build both strategic positioning and visual execution for launch.
Brand also needed ad creatives that aligned perfectly with its new identity.
Solutions
Defined brand pillars around timeless luxury, radiance, and individuality.
Designed a minimal, feminine logo using “G” as an ornamental anchor.
Incorporated a six-sided star to symbolize brilliance, radiance, and luxury.
Placed the star inside the “O” → creating a focal point of illumination.
Used the honeycomb reference to link natural beauty, precision, and harmony.
Highlighted six sides = individuality, celebrating uniqueness within luxury.
Built a soft yet premium color palette to balance femininity and elegance.
Selected modern sans-serif typography for a sleek, contemporary feel.
Created launch ad creatives to introduce the brand with consistency across touchpoints.
Results
The brand successfully launched with a cohesive and modern identity that resonated with its target audience. Gleamora is now positioned as a feminine yet premium jewelry label—growing steadily with a strong visual and emotional appeal.
