SAAS brand's Website Development
2024
Framer Expert, Brand Designer
Overview
AudienceOut is a SaaS app that helps salespeople, interviewees, and speakers practice and perfect their pitch scripts. The app gives instant feedback on strengths and weaknesses, making preparation more effective. I redesigned their website with a light, growth-focused theme to better match the product’s balanced brand voice and drive higher conversions.
Challenges
Outdated dark theme didn’t reflect the product’s approachable personality.
Website had too many sections and CTAs, leading to user drop-offs.
Mobile performance was poor → slow load speed and clunky animations.
Lack of clear visuals (no hero images or app screenshots).
Branding was inconsistent: mismatched colors, fonts, and tone.
SEO performance was weak → low visibility in search rankings.
Solutions
Shifted to a clean light theme with calming tones (not pure white).
Defined a green accent palette → symbol of growth & progress.
Created new logo, icons, and subtle animations for brand freshness.
Simplified the site → streamlined sections + 1 clear primary CTA.
Added hero images and app screenshots to show product value upfront.
Used the GAZE principle → visuals direct attention toward the CTA.
Optimized for mobile performance and reduced unnecessary code.
Improved SEO basics → meta tags, alt text, faster load, structured headings.
Results
The new website feels aligned with AudienceOut’s brand and voice. It’s lighter, faster, and more focused on conversions. Users now land, understand the product instantly, and take action.
