Service Brand’s Website Redesign & Branding
2024
Framer Expert, Brand Designer
Overview
NomadV Group is a service brand helping clients grow and position themselves on LinkedIn. Their old website had great information but scattered messaging, no clear CTAs, and weak branding. I redesigned the entire brand and site with a light, performance-optimized system, structured copy, and psychological triggers that guide visitors to take action.
Challenges
Website looked decent but failed to convert.
No clear CTAs — users didn’t know the next step.
Messaging was generic paragraphs, not prospect-specific.
Branding was outdated: dark theme, inconsistent fonts, no animation.
Performance was weak: Desktop 67, Mobile 45.
Information was brilliant but scattered and overwhelming.
Solutions
Branding overhaul → new logo, logo animation, typography system, and light-mode theme.
Copy clarity → social-proof-driven messaging tailored to specific prospect types.
Psychological CTA flow → every section built around a single clear CTA (“Book a Call”).
Section utilization → reformatted content into short, action-driven blocks.
Visual storytelling → AI-generated process illustrations and subtle animations (“I can” use-case loops).
Performance optimization → improved structure and code → 83+ on both desktop and mobile.
Services alignment → refined offerings and added SEO-backed copy.
Results
The new website feels aligned with NomadV Group’s brand voice. It’s lighter, faster, and designed around conversions. Visitors can now clearly see value, trust the brand through visuals and copy, and are guided toward a single booking funnel.
