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Your FAQ Is Where Objections Go to Hide (and Kill Your Conversions)

The Framework That Works Every Single Time

How to Know If Your FAQ Is Doing Support Work Instead of Sales Work

Explore Topics

Your FAQ Is Where Objections Go to Hide (and Kill Your Conversions)

The Framework That Works Every Single Time

How to Know If Your FAQ Is Doing Support Work Instead of Sales Work

Explore Topics

Your FAQ Is Where Objections Go to Hide (and Kill Your Conversions)

The Framework That Works Every Single Time

How to Know If Your FAQ Is Doing Support Work Instead of Sales Work

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Your FAQ Section is Secretly a Conversion Weapon, Not a Support Section

Conversion Truth

30 January 2026

6

min

read

Image for "Is your FAQ selling or just supporting?"
Image for "Is your FAQ selling or just supporting?"
Image for "Is your FAQ selling or just supporting?"

Alright soo today I'm spilling the tea on something wild...

Your FAQ section??? It's not doing what you think it's doing.


We're gonna talk about why most founders treat FAQs like a boring support dump (yawnnn 🥱)...When it should actually be your secret conversion machine. I'll walk you through real experiments i ran with SAAS sites, show you the exact shift from support-focused to sales-focused questions, and give you the framework that boosted demo bookings by 30-40%.


Plus??? I'll reveal why people actually scroll to your FAQ (hint: it's not for information lol).


Buckle up...This one's gonna change how you think about website design forever.

Your FAQ Is Where Objections Go to Hide (and Kill Your Conversions)

Waaait... Lemme ask you something.


When's the last time you actually looked at your FAQ section???

Like really looked at it.


If you're like most framer users i work with...You probably threw some generic questions up there during your website redesign and called it a day.


  • "how does billing work?"

  • "what features do you offer?"

  • "how do i contact support?"


Anddd then you wondered why your conversion rates are flatter than a pancake 🙃


Here's what's actually happening (yk this is gonna sound wild)...

Your FAQ isn't a support section.

It's an objection graveyard.


People don't scroll down there for fun yk...They scroll there because something in your pitch made them hesitate. They're literally hunting for reasons not to buy from you. Every single visitor who lands on that FAQ??? They're one answer away from either converting or bouncing.


And yk what kills conversions faster than anything???

UNADDRESSED OBJECTIONS.


When I tested this with 4 SAAS sites last month (all built on framer websites btw)... I moved the FAQ higher on the page + made it conversion-focused instead of just support-focused. Demo bookings jumped 30-40%.Thirty to forty percent. Just from changing how we positioned questions.


The shift is simple but powerful:

Generic questions → real buyer fears


Bad: "what features do you offer?"

Good: "will this work for a 5-person team scaling to 50?"

Bad: "how does billing work?"

Good: "can i cancel anytime without penalties or hidden fees?"

Bad: "do you offer integrations?"

Good: "does this connect with the tools we're already using?"


Seee the difference???

One set answers "what is" (boring support stuff)...The other answers "why not" (actual conversion blockers).As a framer expert, I've seen this pattern repeat across dozens of sites. The FAQ that converts isn't about you and your features...It's about them and their specific fears.


Tooooo many founders overlook this conversion goldmine because they think FAQ = afterthought.


But your visitors??? They're reading it like a contract negotiation.

The Framework That Works Every Single Time

Alright so here's the exact process i use (and yesss you can steal this for your framer website):

Step 1: mine your sales calls for real objections

Stop guessing what questions to include yk...

Go listen to your last 10 sales calls (or support tickets, or demo requests).What are people actually asking before they buy???Those are your faq gold.Not "what is your product" but "will this work for my situation."


Step 2: reframe questions as buyer concerns

Take each objection and flip it.

  • Instead of: "what's your refund policy?"

  • Write: "what if this doesn't work for my team?"

  • Instead of: "how long does implementation take?"

  • Write: "can we go live in under 2 weeks?"

You're not changing the answer... You're changing the emotional context of the question. Huge difference in how it lands.


Step 3: lead with outcomes, not features

When someone asks "will this work for a remote team?"...They don't want a feature list yk.

They want: "yesss!!Over 60% of our customers run fully remote teams. Here's how [specific feature] keeps everyone synced without endless meetings."

Seee??? Outcome first, proof second, feature third.


Step 4: position FAQ strategically on your page

This is where website design actually matters...

I tested FAQ placement across 6 different framer sites. Putting it right after your main value prop (not buried at the bottom) increased engagement by 40%. People want to see objections handled early. It builds trust faster than any testimonial.


Tested this framework across 6 sites now...It works every time.


Yk what's insane??? Most sites still ignore it 🙃


And here's the kicker...Once you make this shift, magic happens:

  • Trust builds faster (because you're addressing real fears)

  • Friction drops (no more "lemme think about it")

  • Demo forms actually get filled (shocking concept lol)


Your FAQ should feel like a conversation with a smart friend who gets your situation...Not a legal document written by your support team.

Does your FAQ answer "why not?" or just "what is?"????

How to Know If Your FAQ Is Doing Support Work Instead of Sales Work

Quick test (be honest with yourself here)...

Could your faq work for any competitor in your space???


If yesss...

You're doing support, not conversion.

(sorry not sorry!!🤣)


Here's what i mean:

Support FAQ: "how do i reset my password?"

Conversion FAQ: "what happens if my team can't figure out the platform?"

Support FAQ: "what payment methods do you accept?"

Conversion FAQ: "can we start with a small team and scale billing as we grow?"

Support FAQ: "where are your servers located?"

Conversion FAQ: "is our data safe if we're in a regulated industry?"


The conversion-focused version speaks directly to the decision maker's actual concerns. It acknowledges their context.

  • Their industry.

  • Their team size.

  • Their specific use case.


When you're building your framer website or planning that website redesign...This is the opportunity to stand out yk.

Most framer templates come with generic FAQ sections (i've seen them allll). But as a framer expert, I'm telling you... Customizing this section based on your buyer objections is worth 10x more than any design flourish.


People don't scroll to FAQ for info...

They scroll there to find reasons not to buy.

(ik it's like unbelievable sh*t)


Soo give them reasons to buy instead!!


I've watched this play out in real-time with clients. Someone lands on the site, reads the hero section, scrolls past features, hovers over pricing...And then BOOM.


Straight to FAQ.


They're looking for the catch. The hidden fee. The limitation that'll break their use case.


Your job??? Make that FAQ section remove objections instead of just listing questions.

Annd then watch what happens to your conversion rates 👀


Take love,

Sapi.

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Overview

Your FAQ Is Where Objections Go to Hide (and Kill Your Conversions)

The Framework That Works Every Single Time

How to Know If Your FAQ Is Doing Support Work Instead of Sales Work

Official Framer Expert

Saptarshi Mandal

Heyy this is me Sapi, and I help B2B Service Founders with Framer Websites (there are many things not just a website 🤣), also I love to talk about lifee.

Investment

Investment

You’re Investing In Predictability

Not just website design. Not just aesthetics. You’re building a structured Framer website that reduces friction, increases trust, and turns qualified traffic into booked calls.

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

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Done-For-You system

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30 Days. Done-With-You system.

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$4,999

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See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Complementary Brand Audit

Only

1

2

Spots

Monthly

One Time

Done-For-You system

90 Days

30 Days. Done-With-You system.

Save $3K

$11,999

$4,999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Complementary Brand Audit

"After the redesign, people stayed on the site for almost 2 minutes - before, they’d bounce in seconds."

Kerran MacDonald

CEO, AudienceOut

Trusted by the best

Only

1

2

Spots

Monthly

One Time

Done-For-You system

90 Days

30 Days. Done-With-You system.

Save $3K

$11,999

$4,999

/mo

See If You Qualify

Site rebuild

Analytics and tracking

A/B testing setup

Ongoing optimization

Training and handoff

Proven conversion system

Complementary Brand Audit

FAQs

FAQs

FAQs

answers of your Common questions

Most founders ask the same things before applying. Here's what you probably want to know.

How is this different from hiring a regular web designer or agency?

Most website design focuses on visuals. This focuses on conversion structure. Your website isn’t just redesigned. It’s rebuilt around clarity, positioning, trust, and measurable performance over time.

Is this right for my business size?

This works best for B2B service or SaaS companies doing $1M-$10M ARR with teams under 25 people. If you're pre-revenue or still validating your offer, you're not ready yet. If you're over $10M, you probably need a full in-house team instead of a proven system.

What if I don't have much traffic yet?

You need at least 1,000 monthly visitors or an active ad budget to test effectively. The system only works when we have real data to analyze. Without traffic, we're guessing instead of proving what converts.

Do you work with B2C or e-commerce?

No. I only work with B2B service firms and SaaS companies where the goal is booking qualified demos or consultations. This system is built specifically for that not for selling products or serving consumers.

What do you need from me during the 90 days?

Show up for checkpoint calls, approve direction when needed, and give me analytics access. I need your input to build a system that actually fits your business not a template that looks good but doesn't work for you.

Why does this take 90 days?

Because real conversion optimization isn't instant. We need time to test variations, gather data, analyze what's working, and refine the system. One-off site builds look pretty but fail because they're based on assumptions, not proof.

Do you guarantee specific conversion rate improvements?

No, because your offer, market, and traffic quality all play a role. What I guarantee is a systematic testing process that finds and proves what works for your specific business. You get a repeatable system, not empty promises.

What happens after the 90 days, do I need to keep paying you?

No. After 90 days, you own the proven system we built together. You'll know exactly what converts and how to replicate it. I'm available for ongoing optimization if you want it, but you're not locked in.

Can I make updates to the site myself or am I dependent on you?

You get full control. I build in Framer and train you on managing it. The system is yours you can run it yourself or bring me back in when you want to test new strategies.

Why is this an investment, not just another expense?

It's an investment because you're building something that compounds. Every demo your new system books is revenue you would've closed. Every qualified lead that converts is money your old site was leaving on the table. The deposit gets us started proving what works, and the full investment pays for the 90 days of testing that most agencies never do. You're not buying design opinions, you're funding the process that finds your exact conversion formula.

How is this different from hiring a regular web designer or agency?

Most website design focuses on visuals. This focuses on conversion structure. Your website isn’t just redesigned. It’s rebuilt around clarity, positioning, trust, and measurable performance over time.

Is this right for my business size?

What if I don't have much traffic yet?

Do you work with B2C or e-commerce?

What do you need from me during the 90 days?

Why does this take 90 days?

Do you guarantee specific conversion rate improvements?

What happens after the 90 days, do I need to keep paying you?

Can I make updates to the site myself or am I dependent on you?

Why is this an investment, not just another expense?

How is this different from hiring a regular web designer or agency?

Most website design focuses on visuals. This focuses on conversion structure. Your website isn’t just redesigned. It’s rebuilt around clarity, positioning, trust, and measurable performance over time.

Is this right for my business size?

This works best for B2B service or SaaS companies doing $1M-$10M ARR with teams under 25 people. If you're pre-revenue or still validating your offer, you're not ready yet. If you're over $10M, you probably need a full in-house team instead of a proven system.

What if I don't have much traffic yet?

You need at least 1,000 monthly visitors or an active ad budget to test effectively. The system only works when we have real data to analyze. Without traffic, we're guessing instead of proving what converts.

Do you work with B2C or e-commerce?

No. I only work with B2B service firms and SaaS companies where the goal is booking qualified demos or consultations. This system is built specifically for that not for selling products or serving consumers.

What do you need from me during the 90 days?

Show up for checkpoint calls, approve direction when needed, and give me analytics access. I need your input to build a system that actually fits your business not a template that looks good but doesn't work for you.

Why does this take 90 days?

Because real conversion optimization isn't instant. We need time to test variations, gather data, analyze what's working, and refine the system. One-off site builds look pretty but fail because they're based on assumptions, not proof.

Do you guarantee specific conversion rate improvements?

No, because your offer, market, and traffic quality all play a role. What I guarantee is a systematic testing process that finds and proves what works for your specific business. You get a repeatable system, not empty promises.

What happens after the 90 days, do I need to keep paying you?

No. After 90 days, you own the proven system we built together. You'll know exactly what converts and how to replicate it. I'm available for ongoing optimization if you want it, but you're not locked in.

Can I make updates to the site myself or am I dependent on you?

You get full control. I build in Framer and train you on managing it. The system is yours you can run it yourself or bring me back in when you want to test new strategies.

Why is this an investment, not just another expense?

It's an investment because you're building something that compounds. Every demo your new system books is revenue you would've closed. Every qualified lead that converts is money your old site was leaving on the table. The deposit gets us started proving what works, and the full investment pays for the 90 days of testing that most agencies never do. You're not buying design opinions, you're funding the process that finds your exact conversion formula.

Your Next Step

Your Next Step

Your Next Step

Stop losing deals to your own website

If you're doing $1M+ ARR and tired of watching qualified leads bounce, let's build you a system with the Site Protocol™ program that actually converts.

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